Six amazing 10ml flavours, and one fabulous 5460 toothbrush.

Whats in it?: all our Be You toothpastes are made of natural ingredients and herbal essences, combined in new ways for better oral health and gentle everyday whitening. 6 fantastic taste sensations with an undertone of menthol power pearls for long-lasting fresh breath and wow!

The difference: Gentle Everyday Whitening, no harmful additives or ingredients just a gorgeous, natural, whiter smile. Enjoy!

Fluoride is a must. Hydroxylapatite and glucose oxidase, along with natural ingredients, ensure an enzymatic whitening effect that’s gentle on your teeth. And xylitol, birch sugar, tastes sweet as it strengthens your teeth and tackles bacteria. Extracts of echinacea, bitter orange, devil’s claw and Indian pennywort support your mucus membranes and stop inflammation. Plus provitamin B5, which supports the formation of new cells. No SLS, no triclosan, no micro plastic. RDA approx 50. And the power pearls? They contain a powerful dose of refreshing menthol.